You can have movement in your ad without even putting in animation. Just think of those advertisements where the drop goes into the milk plus all you see are the drops coming up plus at you. The still picture is lovely plus it speaks volumes. This is what you are looking at for eye-popping ads. You need to attract the attention of your possible buyers. Movement can be somewhat distracting, but movement can bring out the dynamics of your overall design. As in the thought about the drop of milk splashing upwards plus you only see the cookie going in plus the drops that have flown out, you have action with this type of animation. I’m not sure how someone would accomplish this with Heating as well as A/C machines. I likely would have somebody sitting near the gas furnace plus their face would be a cold blue color. He would be wrapped in blankets plus the curve lines would easily show he is ice-cold plus shaking. The gas furnace would have an incredibly sad look in its face, but the Heating as well as A/C machine professional would be sitting in front of it with a tool that is perfect to get it running. You can even do the reverse for the air conditioning machine. The thought behind all of this rambling is that you must put together a dynamic design that will attract someone’s attention. Be it through humor, or realism, you will have attention with the essential graphics plus pictures plus the appearance of motion. Add some color that keeps your website fresh plus readable, plus get some great copy. You will have a lot of click through results by doing this.