Running social media for HVAC shop

I am not quite a social butterfly, if you can believe it. I mostly keep to myself, and I don’t like to air my business publically or let too many people into my life. That’s why I’ve always stayed pretty far away from social media accounts for myself. So many people in my generation, and younger… and older… are more invested in their facebook and twitter accounts than I am. I actually get stressed out trying to be engaged with these popular pastimes! That’s why I have absolutely no idea how I wound up being the social media master of this local HVAC company! I don’t know what I’m doing in regards to either topic – the social media or the HVAC systems. I’m doing my very best to catch up and improve my understanding of both areas, but at this point I feel like I’m just treading water and trying not to drown in all the terminology. At work, I’m always hearing “forced air furnace” this and “swamp cooling system” that! Sometimes I catch things I actually comprehend, like smart thermostats and energy star rated heating and cooling equipment…. But overall, I’m flying blind here. I have no idea what they’re talking about or how on earth I’m supposed to be broadcasting these specialized air temperature control systems to potential clients! I feel like I should have some basic level of understanding of the HVAC industry in order to publicize it to all of our followers! I guess the good news is that we only have 4 right now.